Chapter 1/ Production

How can a song be translated into a record? How can the listener’s experience be enhanced with the help of technology?

Producer Mark Ronson found the answer by adding a kick drum sample to Amy Winehouse’s organic-sounding “Rehab.”



Nirvana-producer Butch Vig doubled guitars and vocals on “Smells like Teen Spirit” without Kurt Cobain knowing.



Producer Shawn Everett made Alabama Shake’s Britney Howard sing through obscure mics from Craigslist. With a cloth in her mouth, in order to force an extreme performance.